There is a lot of value in Eastern markets due to emerging economies, a focus on ingredient and packaging innovation, and changes in consumer behaviour, meaning Asia, along with Latin America and Africa, will be key global consumer markets over the next...
To avoid losing consumers who are now looking to trade up to more luxury products as incomes in Brazil rise, fragrance manufacturers in the country need to begin offering ‘low-cost complex scent blends’, according to market research firm Euromonitor.
